When we encounter a captivating image capturing an idyllic moment, we’re irresistibly drawn to envision ourselves within that narrative. We want to be a part of that scene. It is compelling and draws us in to it. This is why I find it fulfilling to photograph lifestyle editorial campaigns. For a day, a moment in time, I have the privilege to shape the envisioned universe of my clients brand, breathing life into it through my lens, allowing others to savor the moment and immerse themselves in the scenes I build with my photographs.